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Congratulation
on Your New Web Site! Now What?
You've heard
about the infinite promises of the Internet, the great potential
of putting everything
on "auto-pilot" and making millions while you're on vacation!
You may have even invested a few dollars on books or videos that
promise to reveal all the secrets of Internet marketing. And even
if you don't know it yet, you suspect that all those promises were
only that: PROMISES.
If this sounds familiar, stop wasting
your time! Give yourself a real chance to profit from the Internet
by learning how to make e-commerce and the Internet work for you.
The fact is that e-commerce and the Internet
can work if 1) You have something to offer, 2) You know how to use
it, and 3) You have the discipline and patience to let your campaign
build momentum.
First, you must realize that the Internet is not made up of people who are
looking to buy anything at any price. On the contrary, the Internet is
often synonymous with free or inexpensive. With comparative shopping directories
and the instant competition between the millions of global sites, the Internet
is often the best place to shop FOR LESS. Does this mean that there is
nothing to be gained from the Internet? Far from it. With hundred of thousands
of people being added to the net every day, the possibilities are mind
boggling.
Questions you should ask yourself:
Is your offer (product or service) strong
and compelling?
Did you think it through? Is your concept
solid?
Do you know who your customers are?
Do you have your own URL and web site?
How will you be marketing your product
or service?
Can you deliver on what you promise?
Do you have the time to invest in this
effort?
Do you have the patience to make it work?
Let's look at the three top issues when
marketing on the Internet:
1) Do you have a product
or service that you can market on the Internet? What you have to
offer must be unique
in order to really grab the attention of web-surfers. Always look
at what your customers are looking for, and what makes your product
unique. However, do not confuse unique with re-inventing a better
mousetrap. The way you present and sell your product is often key
to its success on the Internet. For example, does your web-site style
and content support what you are offering? Do you have a “money
back guarantee” on what you are offering? Do you have Q&A,
an 800 number for people to call, a stated policy for returns, etc?
2) Do you know how to use the tools for
marketing on the Internet? Is your site optimized? Are you making
the most of the Meta tags? Have you identified which keywords or
terms to use and how many of them you should list? Are these keywords
so popular that you are competing with hundred of thousands of sites
or are they so unique that no one will search by these terms? Do
you know where to submit, when and how often? Are you aware of the
cost of getting listed in some search engines (including Yahoo) and
know ways around it? Do you know what a PPC or PPA is? Have you heard
of affiliate marketing, sponsoring, etc?
3) Do you have the budget
to market your product? Unless you are McDonalds or Pepsi— spending millions
of dollars on banner ads and sponsoring thousands of sites—most
of us have a limited budget to advertise (and sometime no budget
at all). Does this mean that you cannot effectively promote your
site on the net and get your business going? Not at all. As a matter
of fact, some of the most popular sites on the Internet are very
simple sites that have been launched by people on a no-budget budget.
These people have been successful because they learned how marketing
on the Internet works.
If you want to "lift" your
site to another level, then you need to contact us (or any other
marketing expert for that matter), because with a minimum investment
you will likely see dramatic changes.
However, you don't have to believe us,
and frankly, we have no desire to give people empty promises or impractical
advice. We pride ourselves in being honest and, sometimes, turn people
down when we feel we cannot help them. For us, integrity is more
important than making a quick buck.
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