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ExecFocus eBook - Part 1 or “The ExecFocus Guide to Successfully Promoting Your Internet Venture.”

The following is an ezine that we launched this week representing the preamble to our complete and totally Free eBook about Internet marketing, the myths and the truth:

"The ExecFocus Completely Free Guide to Success on the Net"

The initial announcement below was published on Zinester ezine and is provided by ExecFocus.Net, the premier on-line marketing company.

First, a message from J. Touboul, CEO of ExecFocus.Net

Dear clients and friends:

I am proud to announce the first part of our Free eBook “The ExecFocus Guide to Successfully Promoting Your Internet Venture.”

Most of the people to whom I've mentioned my project for a totally Free ezine book ask the same question: Why? Why give it Free?

The answer is simple:

1. First, to the great chagrin of many, promoting a web site on the net is no secret. There is no "silver bullet" that will allow you to instantly get a high ranking on Google, Yahoo, MSN, and the other major search engines.

2. Second, I am sick (as well as tired) of these pseudo gurus who have collected a bunch of free stuff on the net and are selling it to people who do not know any better. These people are often the ones who have the least to spend, and could use their hard-earned money in much better ways.

3. These same pseudo gurus are giving a very bad name to an industry that is otherwise very legitimate, and that provides many opportunities to successfully promote your website if you know what to do.

Note also that this eBook is literally a work in progress—we intend to produce one to two chapters per month for the next few months. The areas covered will be as follows:

Chapter 1– WHY THIS FREE INFORMATION

Chapter 2– PLAN OF ACTION (BUSINESS PLAN)

Chapter 3– DOMAIN NAME

Chapter 4– SITE DESIGN

Chapter 5– SEARCH ENGINES AND SEO

Chapter 6- SUBMISSIONS

Chapter 7- SELLING YOUR PRODUCT VS. SELLING SOMEONE ELSE’S PRODUCT

Chapter 8 - PAID MARKETING (PPC, PPA, LISTINGS)

Chapter 9– AFFILIATE MARKETING

Chapter 10 - E-MAIL MARKETING

Chapter 11 – NEWSLETTERS

Chapter 12 – BUYING TRAFFIC

Chapter 13 - NEWSGROUP

Chapter 14 - SAFELISTS

Chapter 15 - VIRAL MARKETING

Chapter 16 - ZERO COST MARKETING – CUSTOMER SERVICE AND REWARDS

Chapter 17 – LONG-TERM OBJECTIVES

Chapter 18 - CONCLUSION AND SUMMARY

The first two chapters (Chapter 1 – Why This Free eBook, and Chapter 2 – Plan of Action) will be released sometime in the Spring via Zinester ezine. The chapters will also be posted on our websites: www.execfocus.net and www.execfocus.com.

Thanks for your time.

Jean Maurice Touboul
ExecFocus.Net
jeantouboul@execfocus.net

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